Who We Are
Established in 2008, The Cypress Group is a team of professionals led by Joseph Aldrich, who works with companies across the country, designing and executing modern marketing communications solutions.
Headquartered in Palm Springs, California, our client roster crosses state and industry lines, working within a client-focused business model that brings a fresh perspective to the meaning of partnership. Rooted in an experience set that both broad and deep, The Cypress Group's global perspective marries traditional, time-proven business development concepts with modern technology and market-oriented context in bringing a new meaning to today's businesses.
“Creativity is intelligence having fun. ”
Leadership
Joseph N. Aldrich
Founder & Principal Consultant
Perhaps it’s his height – standing well above 6 feet tall – that affords Joseph N. Aldrich the ability to see what’s on the horizon. Or maybe it’s that the toniest industry leaders have favorited his personal mobile number on their ubiquitous iPhones to expedite late-night conversations that lead to marketing and public relations breakthroughs.
Or more likely, it’s because Aldrich really is a seer in a seersucker suit – or a hound in a houndstooth blazer, depending on the season – identifying design trends before they happen and working tirelessly to ensure California’s most elite consumers and buyers come to covet them. (You know you will.)
At the helm of The Cypress Group since founding the integrated marketing firm in 2008, Aldrich excels not only at vaulting up-and-coming brands and luxury service providers to prominence but also pivoting established purveyors in the shelter industry to capture broader audiences or revive outmoded images. While masterfully defining communications strategies for clients and putting them at the top of every who’s who list, he’s also risen as an influencer. Aldrich is a frequently invited industry speaker, contributor to shelter media publications and active member of industry associations. But, of course, that’s what you’d expect from this wry face of California design.
Top Photo Courtesy of SMW Home