The Cypress Group | Media Release
FOR IMMEDIATE RELEASE
Contact: Joseph Aldrich
The Cypress Group
Joseph@thecypressgrp.com
949.444.8121
This Spring: Burton James and Charleston Forge Deliver a New Showroom Experience
to High Point Market Shoppers
The two design industry mainstays announce their new showroom partnership
debuting April 21st
High Point, NC. April 1, 2023 - Southern California-based upholstery brand Burton James and North Carolina-based furniture manufacturer Charleston Forge are thrilled to announce they have joined forces in a joint showroom in High Point, NC.
Debuting at Spring Market this April, the duo's venerable lines of designer-focused furnishings will be showcased together in the five thousand square foot Hamilton/Wrenn space that Burton James has occupied since 2014.
In speaking about the partnership, Burton James' Mark Landres says, "The relationship between Burton James and Charleston Forge goes back well over 30 years to when both companies started creating the legacies we have today. This history is why, when the opportunity to have them partner with us at market presented itself, it was such a logical collaboration. More than that, our companies have a shared commitment to the role of the design profession and the Trade Industry built into our respective cultures. In the bigger picture, our product lines are complementary in a design sense, and in that, we appeal to the same customer. So bringing both brands under one roof is a win for guests to the showroom, allowing them to engage with our products and teams more efficiently."
"The move to our new showroom is a great opportunity from both the standpoint of our new partnership with Burton James as well as its prime location," says Dan Minor, president of Charleston Forge. "Burton James has a similar story and similar standards, they are a family-owned company producing high-end, domestically manufactured products for the discerning customer."
"The location is perfect for us — we're remaining in the high-end Hamilton-Wrenn District where we have been for five years already and know that being on the street level is going to bring in even more traffic," Minor adds. "Above and beyond this our company cultures mesh well which lends itself to creating a warm and welcoming showroom atmosphere at Market."
Beginning Friday, April 21st, market attendees can view the latest Charleston Forge and Burton James collections in person as part of the High Point Spring 2023 Market.
Burton James + Charleston Forge
310 N. Hamilton Avenue
Suite 101
High Point, NC
April 22 – April 26
8 AM – 6 PM
ABOUT BURTON JAMES
Since its inception over three decades ago, Burton James has earned a reputation as a preferred resource for the interior design trade. Based just outside of Los Angeles in Southern California, their uniquely American success story was launched with a mission to deliver quality, bench-made furniture to homes and businesses nationwide. This mission - in partnership with a steadfast commitment to outstanding customer service - has since become the cornerstone of the Burton James story.
Under the direction of President Ray Zoref, Burton James' market reach has evolved to include an extensive network of sales representatives partnering with design professionals and "Trade" showrooms throughout the United States, an impressive roster of private label partnerships, and numerous retail outlets supporting the direct-to-consumer market. Through a sea of advances in manufacturing and technology, Burton James has retained their commitment to local sources, pride in the products they deliver, and the people who produce them.
Now under the creative direction of industry veteran Mark Landres, the Burton James team continues to answer the industry's call for innovation, quality, and responsiveness. From their popular "Quick Ship" program to a fresh take on modularity with the "Habitat" collection, Burton James sectionals, sofas, and occasional seating continue to define the meaning of "Casual Elegance.
ABOUT CHARLESTON FORGE
Founded in 1984 by Art and Susan Barber, Charleston Forge has always been committed to creating beautiful furniture, built to impeccable standards, and backed up by exemplary customer service. All these years later we’re still family-owned and still committed to those same values.
Each piece of furniture is still built to order, by hand, in our Boone, North Carolina factory. This includes the forging, fabrication, and painting of the steel bases, as well as all of our wood finishing, much of our upholstery manufacturing, and of course, final assembly. Quality control from start to finish. And since all our products are handmade we are able to customize almost anything to fit the specific needs of our customers.
In addition, more than 90% of our vendors are located within 100 miles of Boone. This enables us to ensure the quality of our product as well as helping us avoid some of the unpredictability brought on by recent supply chain issues.
And while we’re known predominantly for our residential furniture, we do extensive work in the contract and hospitality arenas, have our own line of high-end executive conference tables and furniture, and offer a wide range of luxury glass for use as table tops as well as in kitchen, bath, hospitality, and architectural applications.
In addition to our High Point showroom we also have a showroom in the World Market Center in Las Vegas that is open year round. You can see our entire line of products at www.CharlestonForge.com.
To request hi res images, appointments, request principal interviews, or for other questions: Joseph Aldrich, The Cypress Group 949.444.8121 joseph@thecypressgrp.com