Marketing Communications for Today

Program Development_r2

Program development is the signature service of The Cypress Group. We help clients envision, structure, execute and measure specialized programs that address their key business goals. And we achieve these goals with creative approaches you won’t find elsewhere, as we did for The Stonemill Design Center.

Our client challenged The Cypress Group to develop relationships with the next generation of local interior design professionals. In response, we developed the Re:Design student design competition, a program inviting up-and-coming professionals to redesign The Stonemill Design Center conference room and educational center using products and brands available within the Center itself. We announced the winning design during a spectacular event for the design community, in conjunction with lifestyle media partnerships and showroom participation.

In addition to creating buzz, this program helped the Center establish direct, high-level relationships with local educational institutions and foster an environment that celebrates emerging talent.

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