It’s one thing to look at a rate card and place advertisements among trade media. It’s another thing to strike up media partnerships that deliver upon your brand promise, spark creative extensions of your marketing programming and get decisions-makers talking about you.
That’s where The Cypress Group excels. For our portfolio of shelter brands, we identify and manage media partnerships that go beyond the typical ad buying-and-placement capabilities of most firms. Instead, we focus on forging custom relationships that integrate paid-for media with advertorial coverage, product placements and exclusive event sponsorships.
The ingenuity of this collaboration yields better results than traditional advertising. Results you will be able to measure through faster client acquisition, heighten brand awareness and higher of community engagement — all at the hands of The Cypress Group. Media partners are eager to engage because we understand our client demographics and know the most sizzling ways to reach them.