What plays out well in print advertisement may derail your brand when translated to online marketing activities or fail to captivate buyers at events. Yet many marketers apply a one-idea-fits-all-media approach to marketing programming. Not at The Cypress Group. We begin with your goal in mind, from highlighting strategic vendors to expanding your client base to creating brand elevation. Then we develop repeatable, consistent and scalable messages that will resonate across all channels. We understand the payoffs and pitfalls of every channel and know how to position our clients strategically across all media.
Because of our integrated approach, we apply the right tactics to carry out strategies without becoming enamored solely with faddish social media tricks or using tired direct-mail gimmicks as a crutch. You’ll gain a methodical approach to your marketing programming by working with The Cypress Group. We back up our recommendations with insightful data, execute flawlessly and count our results through metrics that mean business.