[Strategic Business Development]
The key to modern business development and marketing success is definition: Who is your client? Why do they buy from you? What is the value of your product or service?
The Cypress Group starts each client engagement by defining – in practical and realistic terms – the core tenets of your business. It is this definition that serves as the root of all business development, marketing and outreach.
- Customer and Market Definition.
- Business Development Strategy & Planning.
- Small Business Consulting Services.
- Product, Market & Strategy Evaluation.
- Start-up Development & Launch.
- Corporate “Brand” Definition.