Marketing Communications for Today

[Strategic Business Development]

The Cypress Group Newport Beach


The key to modern business development and marketing success is definition: Who is your client? Why do they buy from you?  What is the value of your product or service?

The Cypress Group starts each client engagement by defining Рin practical and realistic terms Рthe core tenets of your business. It is this definition that serves as the root of all business development, marketing and outreach.

  • Customer and Market Definition.
  • Business Development Strategy & Planning.
  • Small Business Consulting Services.
  • Product, Market & Strategy Evaluation.
  • Start-up Development & Launch.
  • Corporate “Brand” Definition.

Kenneth McDonald Designs in CA Home + Design

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