Marketing Communications for Today

[Strategic Business Development]

The Cypress Group Newport Beach


The key to modern business development and marketing success is definition: Who is your client? Why do they buy from you?  What is the value of your product or service?

The Cypress Group starts each client engagement by defining – in practical and realistic terms – the core tenets of your business. It is this definition that serves as the root of all business development, marketing and outreach.

  • Customer and Market Definition.
  • Business Development Strategy & Planning.
  • Small Business Consulting Services.
  • Product, Market & Strategy Evaluation.
  • Start-up Development & Launch.
  • Corporate “Brand” Definition.

Kenneth McDonald Designs in CA Home + Design

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