Wheels in Motion.

August 23, 2010 No comments yet

To see photos from this event, click HERE.

August 20th 2010.

Scene: Costa Mesa based EuroCar opened grandly with a summer soiree to showcase their new facility. Granted, it doesn’t take much to bring Orange County folks out to look at incredible fast cars, but to up the speed of the evening,  hosts Tila and Paula Steurer partnered with Riviera Magazine to turn the evening into a high end fundraise for a local homeless charity. It was a quick ten minute auction, but between International Wine Ventures tasting, Ditzy Cakesampling, and staring at baubles from Winston’s, a shiney red Bentley was sold adding $100,000 to coffers designed to help the homeless.

As they say: “and that ain’t a bad thing!”

Legal Design.

July 31, 2010 No comments yet

July 21, 2010

Scene: The August general meeting of the Orange County ASID took a turn to the informative as Irvine based Fashion Interiors hosted “Make it Legal”, a session designed to address legal questions in the design industry.

Now, while the topic may have been a bit fact based, that didn’t make for a stale room at all! Aside from showcasing the post baby return of Chapter President Brooke Ziccardi (of Ziccardi Designs), the room was stocked with representatives fromB&C HardwareCambiaFerguson and host of others.

So, let’s take stock shall we: Networking with peers? Check. Getting valuable information to help you be a better business? Check. Gossiping about people not in the room? Check.

To see photos from this event, click HERE.

Retail on the Bay.

July 6, 2010 No comments yet

The ICSC Orange County Program Planning Committee and the Next Generation Program Planning Committee have joined forces to present the 2nd Annual Transitioning Retail World Roundtable.

This incredibly popular and well received format provides an incredible networking opportunity that bridges the generational gap providing valuable knowledge to all. All attendees will have the opportunity to join two different roundtable discussions led by experienced moderators, including The Cypress Group’s own Joseph Aldrich! The program will commence with introductory speakers providing insight on the overall retail market and keying in on our three roundtable discussion topics.

Of course, a bayside cocktail reception at the beautiful Balboa Bay Club will follow.

To learn more about this event,  click HERE.

Riviera Gets Sexy.

July 6, 2010 No comments yet

June 30th, 2010

Scene: Riviera Magazine took over the Sports Club Los Angeles in Irvine to showcase their “Sexy” issue with a host of glittering Orange County business owners and a runway show from Saks 5th Avenue. Given that it was a lovely summer evening, there was quite a lot of black being sported, but the groove and the music worked to offset any sense of dour whatsoever!

And lest one forget, the space was filled with some of Orange County’s preeminent businesses and brands (case in point, Custom Comfort MattressEurocarChristopher Tracey Interiors) – which indicates what really is sexy; Orange County under the  spell of Modern Luxury.

To see photos from this event, click HERE.

Runway Mayhem.

June 29, 2010 No comments yet

Sometimes, it’s not so bad here at The Cypress Group!

Case in point:

Designing a Runway.

June 23, 2010 No comments yet

June 16th 2010

Scene: The Laguna Design Center hosted the 4th Annual ASID OC “Designer Runway” in conjunction with Luxe Magazine. Premised on the notion that creative people can make anything look good, the event presented 15 groups with opportunity to create a themed ‘look’ from textiles (provided by leading manufacturers)… sans sewing! (yes… NO sewing!). After parading down the runway, the creations were reviewed by a panel of judges (including supermodel Cheryl Tiegs). Truth be told, some would say the judging was more nerve-racking than the creating!

Now, while this sounds like quite the challenge, the groups really did turn up the volume. LOUD.

To see photos from this event click HERE.

Going Social in Santa Fe Springs.

June 16, 2010 No comments yet

Do you have a Facebook, LinkedIn, or Twitter account?

If you don’t, you should and if you do, you could be using it for more than just a tool to reconnect with old classmates and co-workers. Find out how to use these resources to build brand awareness and brand loyalty as well as utilizing the Chamber’s connections through Facebook and LinkedIn to get you started.

Please join The Cypress Group as we partner with the Santa Fe Springs Chamber of Commerce – and a great panel of local businesses – on July 13th to offer insight into how all this “social media stuff” can do more than just confuse you!

To learn more about this event, please click HERE.

The Benefit of a View.

June 1, 2010 No comments yet

May 24th 2010

Scene: it’s hard to resist the lure of Dana Point at any time, but toss in the ability to “Do Good”, and it’s down right next to impossible to stay away! Such was the case when the wonderful Nichole Chambers held her “Cocktails for the Cure” soiree at theOcean Institute. In addition to helming the Dana Point Chamber of Commerce, Ms. Chambers has stepped into the running as candidate for The Leukemia & Lymphoma Society’s Man & Woman of the Year campaign. If you are not familiar with the organization, they are worth a gander. Better yet, you can help their mission with a visit to Nicole’s page.

Aside from serving as a funding event for an excellent cause, the evening was a great venue to meet some of the local – and quite colorful – gentry! That having been said, it really is hard to compete with the beauty of Dana Point on a spectacular Spring evening. Which means a lovely evening with lovely people benefiting a lovely cause?

Lovely.

To see photos from this event, click HERE.

Coming Soon (which means July!)

May 28, 2010 No comments yet

Looking to learn about Social Media a bit more?

Check out The Cypress Group as we venture northward to join a panel with the Santa Fe Springs Chamber of Commerce. Of course, we will get more details out to you late, but we just want to throw the “advance warning” out at ya!

Social Media and Your Business

Vintage ASID

May 24, 2010 No comments yet

May 19th 2010

Scene: Costa Mesa based The Vintage Wood Floor Company as the Orange County ASID Chapter took to the stage for May’s general meeting. Put together in conjunction with Coast Magazine, and showcasing not only the incredible aged wood that has become the hallmark of the company, the event was a grand way to mix and mingle with representatives from ASID Industry Partners (such asCadreasLuxe Magazine and Audiovisions), local design houses and a host of other resources.

We won’t even mention the food. Between the on-the0spot crepe making and the diet breaking, piece of art baked goods, it really became an excersise in trying to figure out just how many uses one could come up with for antique flooring.

Isn’t that the purpose?

See photos from this event HERE.